All work

ConceptInteractive experience2026

Royal Oak 16202ST

An interactive exploration of precision watchmaking

An independent, unofficial concept built around a single watch. It stays at the center of the screen while the page turns it, opens it, and explains each part.

Screenshot of the Royal Oak 16202ST homepage
Royal Oak 16202ST / WatchmakingHover to preview the site
Role
Concept, design, film direction, and development
Built with
Vite, TypeScript, GSAP, canvas frame sequences
Status
Independent, unofficial concept
Live site
Visit the site

The concept

Watch pages often rely on a row of photographs and a specification table. This concept treats the watch as the only object on screen and uses scrolling to reveal it, placing each detail beside the part it describes.

Approach

The watch holds its position while the page moves around it: first a full turn, then a staged disassembly. Each stage is a frame sequence controlled by scroll, so the visitor sets the pace in either direction.

The figures shown on the page were checked against the published specifications before they were included.

Key features

  1. A single fixed subject

    The watch remains centered while the content moves around it.

  2. Layer-by-layer reveal

    The bezel, crystal, hands, dial, and movement lift away in sequence, with notes beside each part.

  3. Scroll-controlled sequences

    Frame sequences drawn to a canvas run forward and backward with the scroll.

  4. Detail studies

    Close-up stills of the bezel, dial, and bracelet close the page.

Royal Oak 16202ST: additional view 1 of 3
Royal Oak 16202ST: additional view 2 of 3
Royal Oak 16202ST: additional view 3 of 3

Additional views from the live site.

NoteAn independent, unofficial concept. It is not affiliated with, authorized by, or endorsed by Audemars Piguet. The imagery was generated for the project.

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